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The Aesthetic Alignment Approach

Your Design Partner

 

Suited to small business owners, coaches, and consultants in the tech, creative, and wellness industries looking for a seamless fusion of collaboration and creativity to bring their brand's authentic vision to life.

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My 2025 books are filling up, so please register your interest to work with me below.

Let's Design Your Brand's Unique Story

Whether you're starting from scratch or looking to refresh your brand, this approach is about combining our creative energies to illuminate your brand's true character. As your design partner, I'm here to guide you through every phase, ensuring your brand resonates with your audience and stands out in the digital space.
 
Through mood boards and collaborative discussions, we'll uncover the elements that truly resonate with your brand identity, selecting brand fonts, colours, and other design elements that reflect your personality. And because good design is indispensable, I'll ensure every detail aligns with your vision.
 
This tailored service package can include, website and sales page design, email newsletter design, slide decks and documents, posters, flyers, and handouts, and design templates for social media, YouTube thumbnails, and Podcast assets.
 
Comprehensive Branding Solutions

From this collaborative foundation, I can also craft detailed branding guidelines to shape your digital presence.

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Ready to get started?

My 2025 books are filling up, so please register your interest to work with me below.

The Maven of Momentum Design Process

1-2 months
  • Engage in mood boards and collaborative discussions to explore and identify the core elements of your brand's identity.
  • Select brand fonts, colours, and design elements that resonate with your personality and vision.
  • Lay the creative groundwork to ensure that every design decision aligns with your brand’s authentic story.

2-6 months

  • Craft detailed branding guidelines to solidify your digital presence and ensure consistency across all platforms.
  • Create essential design assets including:
    • Website design and development.
    • Slide decks, documents, and print materials like posters and flyers.
    • Social media graphic templates and YouTube thumbnails.
    • Podcast assets that enhance your auditory brand experience.
  • Focus on translating your brand's identity into tangible, high-quality visual content.

In this phase of the Aesthetic Alignment approach, you have the opportunity to seamlessly transition into the Conscious Collaboration Approach - Accountability Partner.

Here, our focus shifts to the digital marketing part of Phase 1 –Building Foundation, ensuring your brand's growth and sustainability.

We will:

  • Explore and define your business ideas while setting clear, achievable goals.
  • Develop a comprehensive quarterly plan.
  • Identify the most effective social media channels and thought leadership platforms to elevate your brand presence.
  • Establish and integrate vital digital marketing tools necessary for your success.
  • Begin executing strategic initiatives designed to expand your client base and enhance your market reach.

This phase is all about building a strong digital presence through collaborative efforts and strategic planning, setting the stage for long-term growth.

This journey is not just about achieving immediate results but about forging a sustainable, long-term partnership that supports your vision for success. Let's collaborate to build, refine, and amplify your business's online presence, creating a lasting impact.

Hey! I'm Jo

Although looks can be deceiving, I'm a punk rocker, novice skateboarder, Yoga teacher, and advocate for social change. 

My diverse interests contribute to a holistic approach to marketing that sets me apart

I bring to the table 15 years of experience, specialising in graphic and web design, email and digital marketing , SEO, and AI content writing. Plus I have unique perspectives and innovative ideas that could be the design and digital marketing spice your business needs to thrive.  

Passionate about social change, I prioritise working with people within the creative and wellness industries driving positive impact — from coaches and consultants in, and for, marginalised communities to small business owners dedicated to a better, more inclusive world.

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"Everyone needs a "Jo" of all trades! She's not afraid to dive into new technology, she's ultra organized and excels at project management, she has a strong understanding of online marketing, she can write copy, and her designs make you gasp "OMG, this is beautiful". There are few people who walk this Earth that have the suite of skills that Jo does."

Frequently Asked Questions

Can this approach be customised to fit my specific business needs and goals?

Yes, absolutely! Every business is different, and everyone works differently. I will meet you were you are at and together we can decide how best to work together.

What kind of businesses or industries have you worked with before?

During my 15 years + of working in design, marketing and communications, I've worked with start ups in the tech industry, people in the wellness and creative industries, plus across private, public and third sectors.

How will our communication process work? How often will we meet and through what medium?

We'd need an hour to discuss the moodboard in detail, after that meetings would be set up as and when required. I will send you regular video updates on design progress and provide a deadline for response. We can communicate via email, iMessage, or Google chat. 

What happens if I'm not satisfied with the results or the direction of our collaboration?

An important value of mine is open communication. I am very particular about who I work with, and if I don't think we're a good fit, or the services your after are not what I provide, I will be honest and try and direct you to an industry peer who suits your needs. I understand that times change and it's important to me to be flexible and agile when working with a client. This is something we can discuss further at my free Momentum Match Meet.

Will you be working with me personally, or will there be a team?

I will be working with you personally.

How much time will I need to invest in this approach?

I suggest setting aside around 1 hour per week. 

What is the minimum and maximum time we can work together?

Depending upon the design requirements and resources available to both parties, phase 1 and 2 of the design process can take up to 8 months.

After this, you're invited to transition to the Conscious Collaboration approach if you'd like further assistance with the grown of your business.

Ready to get started?

My 2025 books are filling up, so please register your interest to work with me below.

Not ready to work with me just yet? No worries.

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