Websites that feel like you — and work like a system
Clarity first. Then clean structure, simple paths, and gentle conversions.
If your site doesn’t sound like you—or it’s hard to navigate—we’ll rebuild the website foundations so visitors know who you are, what you do, and the next step to take.
✔ Your site looks fine, but it doesn’t feel like you.
✔ There’s no single clear next step; people bounce or email you random questions.
✔ Forms, calendar, or payments don’t connect cleanly.
✔ Accessibility hasn’t been considered (trust leak).
✔ You want growth without gimmicks—human, ethical, plain English.
✔ You’ve outgrown a DIY site and want something maintainable.
✔ Your key pages aren’t telling a clear story or leading to obvious next steps.
What you get
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Positioning & journey map — who it’s for, what it promises, one primary CTA per page
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Lean site architecture — homepage, services/offer, about, contact (4 core templates).
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Fast, accessible base — headings, colour contrast, alt-text patterns, readable type & spacing.
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Key integrations — forms, calendar/booking, payments (where needed), analytics + consent.
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Light SEO basics — titles, meta, structure, Open Graph; tidy slugs and website structure and SEO basics.
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Measurement that helps — simple dashboard + UTM conventions for campaigns.
Optional add-ons
Page-level copywriting (per page): concise, conversion-ready copy in your voice.
Component design polish: refined styles for sections, buttons, cards, and forms.
Extra pages (case studies, blog, resources, landing pages).
Lead capture flow (lead magnet page + email handoff + thank-you).
Photography guidance (shot list + usage patterns) or icon/illustration kit.
How it works
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Clarify — positioning check, sitemap, primary actions (website UX audit-lite).
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Build — templates, components, integrations.
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QA — accessibility + performance checks, real user path testing.
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Handover — SOPs + videos; your first 30-day improvement plan.
Typical timeline: ~3–5 weeks for the core build (depends on tools, assets, and approvals).
Setup + Templates + Integration
from £1k
What shapes the final quote: Final quotes depend on platform, component count, integration complexity, whether I’m writing copy, and approval speed. Accessibility + ethical marketing are standard.
Add-ons (typical):
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Page copy (per page)
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Component design polish (site-wide)
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Extra page (template + build)
Hey! I'm Jo
I’m a content & growth strategist, designer, and systems‑tamer.
I help quietly ambitious, values‑led businesses build websites that feel like them — and function like a calm, measurable system. No quick fixes, no gimmicks, no one‑size‑fits‑all.
Just thoughtful strategy, design, and copy you can grow with.