Websites that feel like you — and work like a system
Calm, values-led websites that are clear, accessible and measurable from day one.
✔ You know you need an online presence, but don't know where to start.
✔ You’ve outgrown a DIY site and want something maintainable.
✔ Your key pages aren’t telling a clear story or leading to obvious next steps.
✔ You suspect there are leaks (forms, copy, SEO basics, accessibility) but don’t know where to start.
✔ You want realistic timelines, plain‑English recommendations, and ethical, human‑centred design.
If you nodded along to any of the above, the guide below points you towards the right place to begin.
Which Offer is For Me?
“I need to know what to fix first.”
→ Website Clarity Audit
“My key pages aren’t landing.”
→ UX & Copy Refresh
“I'm ready to launch/rebuild properly.”
→ Website Setup & Build
A free 5-10 minute video with 3 quick wins, 1 strategic next step, a template/example if relevant.
I’ll email your video within two business days.
How We Work Together
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Clarity first. We map goals to the real user journey, not guesswork.
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Design for decisions. Clear hierarchy, accessible components, sales‑gentle copy.
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Simple steps. Start with the highest‑impact fixes; add complexity only when needed.
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Measure and learn. Baseline analytics, consent, and simple improvement loops.
Packages
Website Clarity Audit
Fast, decision‑ready diagnosis of what’s working, what’s wobbly, and what to fix first — across goals, structure, copy, forms, light accessibility, and quick SEO. Delivered with plain‑English priorities you can act on.
You’ll get
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One‑page executive summary + Loom walkthrough with the top 5 fixes by impact/effort.
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Review of: sitemap & nav labels; task flows & dead‑ends; message map & headline tweaks; CTA alignment; forms & follow‑up; light accessibility (contrast, headings) and SEO quick wins (titles/meta, internal links).
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A 30/60/90‑day roadmap with owners and effort estimates.
How it works
Kickoff to confirm goals & scope → audit (screenshots + Loom) → executive summary
Timeline
~5–7 business days from kickoff
Investment
Investment
from £450
(depends on pages/complexity)
Perfect when you want fast clarity, low‑drama improvements, and a prioritised plan you (or your dev) can implement.
UX & Copy Refresh
A targeted redesign of your highest‑impact pages (2–3 pages)— clearer structure, sharper copy, accessible components, and obvious next steps. Keep your current platform; upgrade the experience.
You’ll get
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Wireframes/mock‑ups for selected pages (typically Home, a key Service, Contact)
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Sales‑gentle copy (headlines, subheads, CTAs, microcopy)
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Accessible UI suggestions (type scale, spacing, component states, contrast)
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Implementation notes for your dev/Webflow/WordPress
How it works
Discovery → page prioritisation → design & copy → implementation notes → review
Timeline
~2-3 weeks from kickoff
Investment
Investment
from £300
(depends on pages/complexity)
Optional add‑ons: asset tidy (images/icons), blog template refresh, baseline SEO pass
Perfect when the bones are fine but the look/flow/message aren’t landing.
Website Setup & Build
From blank page to live, measurable, compliant website — strategy, copy, accessible design, build, and all the tech glued together (analytics, consent, email/CRM, Search Console). You get a calm system you can actually run.
You’ll get
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Discovery & blueprint: goals, audience, sitemap, flows, message pillars
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On‑page copy & microcopy: sales‑gentle, reusable components
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Accessible design system: colour + type scale (contrast‑checked), components & states
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Build in chosen CMS (Webflow/WordPress): reusable sections, collections/templates
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Tech setup: platform builder; consent & privacy (banner behaviour, consent mode basics); deliverability sanity (domain, DNS, SSL, SPF/DMARC where applicable)
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Performance & SEO baseline: image hygiene, caching, titles/meta, 301/404 plan
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QA & launch: device/browser tests, accessibility checks, redirects, Search Console submission
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Handover: editor training (short Looms), “update safely” SOP, 30‑day post‑launch check‑in
How it works
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Kickoff & blueprint → scope, timelines, responsibilities
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Design & copy → wireframes → high‑fidelity layouts + page copy
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Build & integrate → CMS, forms, basic analytics, consent
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QA & launch → testing, redirects, performance pass, go‑live
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Stabilise → 30‑day review, small fixes, measurement readout
Timeline
~8-12 weeks from kickoff
Investment
Investment
from £1k
(pages, integrations, and content load affect scope)
Nice add‑ons (scoped separately): brand graphics/logo work; marketing automations (forms, lead capture, nurture sequences, pipelines); lifecycle design (welcome, onboarding, nurture, launch, win‑back); segmentation & tagging architecture; ESP guidance/migration + modular templates. Sales and Opt-in Pages.
Out of scope (but I partner with specialists and manage the process for you.): complex custom apps, headless builds, heavy URL migrations, advanced CRO programmes.
Hey! I'm Jo
I’m a content & growth strategist, designer, and systems‑tamer.
I help quietly ambitious, values‑led businesses build websites that feel like them — and function like a calm, measurable system. No quick fixes, no gimmicks, no one‑size‑fits‑all.
Just thoughtful strategy, design, and copy you can grow with.
Prefer to talk it through?
Book a 15‑minute fit call and we’ll map the next best step together.
(I keep a few slots each week)