You’ve poured your heart into your business.
But your brand still doesn’t feel like you.
The website’s off. The content’s lost in the void.
And the momentum? Let's be honest—it's MIA
You don’t need another one-size-fits-all blueprint.
You need clarity, structure, and strategy that reflect your brilliance—
and help your business move forward with purpose.
Look, you’ve done the inner work.
You know your business matters.
But clarity still hasn’t quite clicked.
Whether you’re pivoting, rebuilding, or finally ready to stop second-guessing every sentence, this is a space to get clear, strategic, and focused.
Creative Momentum Coaching is my 1:1 offer for purpose-led founders who want personalised support to build a meaningful brand foundation—without outsourcing their voice.
We’ll move through the Maven of Momentum Method, my signature framework for uncovering your brand identity, refining your message, and building a strategy that aligns with your energy, audience, and goals.
Strategic support. Soulful accountability. Real progress.


Why You Might Feel Stuck Right Now
- Spinning your wheels with too many ideas and not enough follow-through
- Unsure how to translate your vision into tangible next steps
- Struggling to maintain momentum without burning out
- Overwhelmed by decision-making and second-guessing yourself
- Craving a sounding board who gets your values, your pace, and your big-picture goals
You’re not here for generic advice.
You want a collaborative partner who can cut through the noise, bring clarity and focus, and help you keep moving forward—without sacrificing your wellbeing or your authenticity.
Creative Momentum Coaching is designed for heart-led business owners, coaches, consultants, and creatives who are ready to take meaningful action—but keep running into familiar roadblocks.

“Jo’s the kind of marketing partner you hope to find but rarely do—smart, intuitive, collaborative, and genuinely fun to work with. You’ll walk away not just with great work—but with a renewed sense of clarity and confidence in your brand.”
Erika, Career Coach for Life-Builders

✔ You’ve got a vision, but turning it into action feels murky or overwhelming.
✔ You’re tired of figuring everything out alone—and wish you had a trusted partner to brainstorm and troubleshoot with.
✔ You’ve taken courses, read the books—but still feel stuck when it comes to applying it all to your unique situation.
✔ You crave honest, constructive feedback that helps you refine your ideas (without crushing your confidence).
✔ You want accountability that feels supportive, not stressful—someone to keep you grounded, focused, and moving forward.
✔ You’re committed to building something meaningful, but need flexible support that meets you where you are.
If you said 'yes' to any of the above, the Creative Momentum Coaching was built with you in mind.
Choose Your Starting Point
Creative Momentum Coaching is designed to support you where you need it most.
Wherever you're starting from, you'll receive 1:1 strategic support tailored to your current phase—with the option to add extra co-creation and content feedback as needed.
PHASE 1:
Build Your Foundation
Clarify your brand, audience, and offer. Create your Foundational Roadmap.
For you if you're starting fresh or pivoting and need clarity and direction.
PHASE 2:
Shape Your Story & Strategy
Craft your narrative, content strategy, and online presence.
For you if you have a business but feel stuck articulating your message or showing up online.
PHASE 3:
Amplify Your Visibility
Refine your visibility strategy, review metrics, and grow with intention.
For you if you're ready to increase reach, create content consistently, and track what’s working.
Not sure which phase is right for you?
That’s what the Discovery Call is for.
We’ll explore your current business stage, what you’re struggling with, and where you want to go—then tailor the right plan to support your next move.
Book a Discovery Call
Before we begin, we’ll hop on a no-pressure call to make sure we’re the right fit. I’ll learn about your goals, challenges, the phase of your business, and what kind of support you’re looking for—and you’ll get a clear sense of how I work.
Select Your Dates
If it’s a yes on both sides, you’ll choose your start date and reserve your place. You’ll get access to your private coaching space, where we’ll keep everything organised.
Kick-off Session
This first session is all about grounding the process. We’ll build trust, align on your goals, and begin gently with identity work—so we start from a place of connection and self-awareness.
On-going Support & Strategy
Across five additional 60-minute sessions, we’ll work through your biggest clarity needs. Every session is strategic and spacious, guided by your goals and energy.
What's Included:
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Every coaching partnership includes 6 private 60-minute sessions used over 3 months.
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We’ll tailor our focus depending on your phase—whether you’re clarifying your foundation, developing your content strategy, or refining your visibility plan.
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Tech + systems guidance (like CRMs, email platforms, and workflows).
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You’ll have light accountability through shared notes, gentle check-ins, and email/chat access for quick questions—keeping you connected and supported without overwhelm.
Optional Upgrades (Phases 2 & 3 only):
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1 x 60-minute co-working session – For content creation, campaign planning, or building assets together.
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1 x 60-minute content review session – Get personalised feedback on your strategy, ideas, or existing content (written, visual, or video).
This isn’t a rigid program or a one-size-fits-all formula.
It’s a collaborative space where your goals, challenges, and vision lead the way.
Your Pathway to Clarity, Confidence & Sustainable Momentum
Creative Momentum Coaching is built around three phases of growth—each one designed to support you with exactly what you need, when you need it.
Some clients move through all three over time. Others drop in at the phase that best fits where they are right now.
However you move through it, this framework ensures your brand and business evolve with clarity, confidence, and intention.

Phase 1: Lay the Foundation
Uncover who you are, who you serve, and what makes your work resonate.
We’ll define your brand values, voice, audience, and direction—and create your personalised Foundational Roadmap.Focus areas:
- Brand values, mission, and movement
- Audience clarity and transformation mapping
- Core messaging and positioning
- Vision for your visibility and offer ecosystem
The clarity that guides everything else.
Phase 2: Shape the Story
Turn clarity into impactful communication.
We’ll excavate your personal story, craft your content strategy, and align your messaging across platforms so you can connect with the right people in the right way.Focus areas include:
- Personal brand narrative and thought leadership
- Content strategy and core content themes
- Website, social, and bio alignment
- Creating content that reflects your energy and message
A practical, customised roadmap that feels like a compass.


Phase 3: Move with Momentum
Now it’s time to show up with intention and rhythm.
We’ll refine your visibility plan, simplify your process, and review what’s working—so you can grow sustainably and avoid burnout.Focus areas include:
- Visibility strategy and platform planning
- Content audit and strategy refinement
- Metrics review and sustainable engagement
- Accountability and process streamlining
You’re no longer circling. You’re moving forward—with intention.
Let's Build Your Momentum

“Jo goes beyond just understanding social media by offering a thoughtful, methodical approach—like actually thinking about email lists and systems instead of just pushing Instagram growth. She’s amazing at streamlining the logistical stuff too, not just the big strategy work.”
Maya, Relationship Coach
Hey! I'm Jo
I may not fit the mould, but that’s exactly the point. I’m a punk rocker, novice skateboarder, yoga teacher, and advocate for social change—and I bring that same rebellious spirit into the way I approach brand clarity and business growth.
My work blends structure with soul, helping purpose-led founders cut through the noise, reconnect with their voice, and build brands that feel like home.
I partner with creative disruptors, tech innovators, and wellness leaders—especially those working within or alongside marginalised communities—who are done with performance marketing and ready for something more intentional.
If you’re craving strategic clarity, thoughtful support, and a brand that grows with you (not at the cost of you)—you’re in the right place.

What I bring to our coaching partnership
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I bring a blend of strategic insight, creative vision, and compassionate accountability to every session.
My expertise spans:
✔ Marketing Strategy & Positioning
✔ Brand & Messaging Development
✔ Business Growth Strategy
✔ Systems & Tech Guidance
✔ Accessible & Inclusive Design Thinking
While I don’t implement these elements hands-on in this coaching package, you’ll receive thoughtful guidance, brainstorming, and step-by-step support to move forward with clarity and confidence.
Holistic + Flexible
This isn’t rigid coaching. Each session is grounded in your roadmap—but guided by what’s most relevant in the moment. Whether you’re navigating a big decision, refining your message, or simply untangling scattered thoughts, we’ll meet you where you are and move forward with clarity.
Real-Time Accountability
Gentle, human-centred accountability keeps you on track—without pressure or overwhelm—thanks to shared notes and check-ins between sessions.
Tech + Systems Support
We don’t just talk strategy—you’ll also get guidance on streamlining your systems and tools, making the backend of your business work for you.
Rooted in Values
Every aspect of this coaching honours your values, vision, and pace. You’ll leave feeling aligned, clear, and confident about your next chapter.
Strategic + Creative
You’ll get both big-picture strategy and creative problem-solving, helping you navigate everything from messaging and marketing to mindset and tech setup.
Human, Not Corporate
No jargon, no hustle culture. Just honest, grounded support from someone who genuinely cares about your success and wellbeing.
Sustainable Momentum
We focus on building rhythms and habits that keep your progress steady and sustainable—even after our coaching wraps up.

By the end of Creative Momentum Coaching,
you can expect to:
✔ Gain clarity on your next steps and feel confident prioritising what matters most.
✔ Refine your messaging and brand direction to better connect with your audience
✔ Troubleshoot creative and strategic challenges with expert support
✔ Build or streamline systems that make your business run more smoothly
✔ Stay focused and accountable without overwhelm or burnout
✔ Develop a sustainable rhythm that keeps your momentum going—even after the coaching ends
✔ Strengthen your mindset—reducing self-doubt and building trust in your own decisions
✔ Cultivate a deeper sense of confidence, ease, and alignment in your business
✔ Walk away with a custom roadmap, fresh clarity, and the momentum to move forward
“Jo’s not afraid to dive into new technology, she’s ultra-organized and excels at project management… There are few people who walk this Earth that have the suite of skills that Jo does.”
Sandy, CEO & Founder or And She Co.
✔ You’re a wellness coach, tech or services consultant, creative, or small business owner with a values-driven mission.
✔ You know what you want to build, but need help making it clear and structured.
✔ You’re ready to take focused action—but need support clarifying priorities, troubleshooting challenges, and staying accountable.
✔ You value a flexible, human-centered approach that respects your energy and capacity.
✔ You’re looking for expert guidance that blends strategy, creativity, and practical problem-solving.
It’s probably not the best fit if:
✖️ You’re looking for a fast-fix formula or done-for-you services.
✖️You need visual branding, web design, or marketing implementation as part of the package. (I have peers who do this, so get in touch if you'd like me to point you in their direction!)

“You provided me valuable feedback and in-the-moment troubleshooting that helped me stop tinkering endlessly.”
Kate, Mid-career Coach
Frequently Asked Questions
Do I need a clear business goal to start?
Nope. You bring the intention to grow—I'll help you shape the strategy.
Whether you’re unsure what to focus on, juggling too many ideas, or just craving structure and feedback, we’ll clarify your priorities and build a plan that works for your energy, vision, and goals.
I haven’t started my business yet— is this coaching for me?
Yes—if you’ve got a strong idea, a sense of purpose, or the spark of something you’re ready to explore.
Creative Momentum Coaching (especially Phase 1) is ideal for founders in the early stages—those building from the ground up, pivoting from something else, or finally making space to bring a long-held vision to life.
You don’t need a full plan—just a willingness to dive in and co-create the foundation together.
How long do I have to use the sessions?
You’ll have 3 months to use all 6 sessions, typically the sessions are held every two weeks. This gives you space for reflection and integration, while keeping up momentum.
What kind of support is included between sessions?
You’ll receive light support between calls via Google Chat or email, plus shared notes from each session to help you stay focused and in motion.
If you’re in Phase 2 or 3, you can also choose to add two optional upgrades:
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1 x 60-minute co-working session – Collaborate in real time on content creation, campaign planning, or building assets together.
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1 x 60-minute content review session – Receive personalised feedback on your strategy, content ideas, or existing content (written, visual, or audio/video).
These extras are entirely optional and can be added at the start or during our coaching journey—no pressure, just extra support if you need it
What if I’ve already taken your course?
That’s perfect! Many clients use Visibility by Design to gain initial clarity and then move into coaching to apply it in real time with support and reflection.
Do you offer payment plans?
Yes—flexible payment plans are available we can discuss this on your Discover call.
Advocate for Inclusive Pricing
I believe financial constraints should never stand in the way of growth or sustaining momentum in your business. If you'd like to work together but are on a limited income, please reach out. Let’s explore options that ensure our collaboration remains accessible to you.
What kind of expertise do you bring to the coaching?
You’ll have access to over a decade of experience in digital marketing, brand and web strategy, business development, and accessible design.
I bring a blend of strategic thinking, creative problem-solving, and systems know-how to help you cut through the noise and move forward with clarity.
Some of the ways I support clients include:
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Clarifying brand messaging and positioning
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Designing sustainable growth and marketing strategies
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Troubleshooting content, visibility, and launch planning
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Advising on systems, CRMs, email tools, and workflows
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Reviewing your digital presence and recommending next steps
This is a strategy-focused coaching partnership—not done-for-you implementation—but you’ll leave every session with practical guidance, clear action steps, and renewed momentum.
What’s your cancellation or rescheduling policy?
Cancellations with at least 7 days' notice before your first session receive a full refund. After that, refunds aren’t available, but I’m happy to discuss options if exceptional circumstances arise.
You can reschedule sessions with at least 24 hours’ notice. Life happens—I’ll always aim to be flexible within reason.
What’s the main outcome of this coaching?
Creative Momentum Coaching meets you where you are—but the goal is always the same: clarity, strategy, and sustainable momentum.
You might walk away with a fully mapped brand foundation, a compelling content strategy, or a focused visibility plan—depending on the phase you choose.
Either way, you’ll leave with aligned messaging, practical tools, and renewed confidence in your next steps.d.
Will you be working with me personally?
Yes. All coaching is delivered 1:1 by me.