Email that respects your people—and grows your revenue
Most email swings between silence and shouting.
You deserve the calm middle ground: clear lifecycle journeys that welcome, onboard, nurture, launch and win‑back—without tricks.
Why am I telling you this?
Because steady revenue isn’t an accident; it’s a system you can design.
✔ No real welcome or onboarding. Nurture is ad‑hoc. Launches feel last‑minute.
✔ Email Service Provider confusion and fuzzy tags. You can’t trust your segments.
✔ Site traffic stalls. Messaging is unclear, nav is confusing, and there are no high‑intent paths.
✔ Manual follow‑up after forms and calls. You’re doing the same tasks again and again.
✔ Dashboards don’t help decisions. You’re stuck with vanity metrics.
✔ Accessibility hasn’t been considered. Trust (and revenue) are leaking.
✔ You want sales without the slime—brand‑safe, honest copy that still converts.
What You Get
(besides the smug satisfaction of actually creating content)
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Lifecycle design — welcome, onboarding, nurture, launch, win‑back.
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Segmentation & tagging architecture — clean data beats guesswork.
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Message map + copy — sales‑gentle, on‑brand, reusable.
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Email Service Provider guidance, setup or migration — plus a modular template system.
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Automation builds + QA — edge cases documented and tested.
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Deliverability hygiene basics — list quality, cadence, domain health.
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Reporting & improvement loop — decision‑useful dashboards and review rhythms.
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Accessibility baked in — readable layouts, meaningful links, alt text, and PECR/GDPR‑aware flows.
Packages
Lifecycle Sprint (4–6 weeks)
Audit → plan → core flows (welcome/nurture + one sales or win‑back) → basic reporting.
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Quick wins without rebuilding everything.
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Light templates and a clear playbook your or your team can run.
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Ideal when you need traction now and a roadmap for later.
Email Engine (8–12 weeks)
Everything in Sprint plus a full lifecycle build, template library, segmentation, dashboards, and team training.
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Your owned channel, operationalised.
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Consistent nurture, ethical launches, measurable improvement.
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Ideal when you’re ready to scale.
Add‑ons: product launch arc, lead magnet sequence, webinar sequence, deliverability deep‑dive, copy refresh retainer.
How it Works
Discovery & audit — systems, lists, deliverability, content, consent.
Lifecycle blueprint — journeys, segments, message pillars, KPIs.
Build + copy — templates, automations, pages, approvals.
QA & compliance — tests, edge cases, PECR/GDPR checks.
Warm‑up & launch — sending patterns, ramp‑up, baseline reporting.
Review & improve — dashboards, insights, experiments, handover.
Hey! I'm Jo
I connect strategy, copy, design, and analytics into a reusable email engine.
Highlights:
- a 6 email welcome sequence with an average 70% open rate.
- a 7‑day early‑bird program arc that banked £8.9k in sales.
- an e‑commerce promo with 3.35% CTR (vs ~2.94% industry)
- product‑led content that cut repeat support tickets on covered topics by ~10–15%.
Ethical, accessible, and human‑centred is my default.
Past results are illustrative, not promises. We’ll build what fits your context.
Great fit for you if...
✔ Want steady, values‑aligned revenue—not just spikes.
✔ Are ready to clean lists, clarify segments, and commit to human-centred journeys.
✔ Prefer clarity, compliance, and accessibility over hacks.
It’s probably not the best fit if:
✖️ Expect overnight results or “blast everyone” tactics.
✖️ Won’t comply with PECR/GDPR or best‑practice consent.
✖️ Want manipulative scarcity or dark‑pattern pressure.
.png "A cozy scene featuring a person holding a cup of tea next to an open book, contrasted with a group meeting around a table.")
My Approach
- Sales‑gentle, brand‑safe copy that still converts.
- Accessibility by design—readable templates and inclusive patterns.
- Tool‑agnostic guidance—choose or migrate ESPs without drama.
- Measurement that matters—clear KPIs and review rhythms.
- Architecture and artistry—data hygiene meets narrative craft.
- Deliverability minded—domain health, cadence, and list quality.
- Documented systems—templates, SOPs, and dashboards you’ll use.
- Ethical growth—respect people, reduce friction, grow revenue.
If you want a week where you wake up knowing what to send—and why—book a 20‑minute fit call.
I only have space for 3 free calls per week, so book now to save your spot