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Setup, Marketing + Automation

Email that looks after people—and itself

If your list feels messy or manual, I'll set up the core journeys, clean segments and tags, and a simple review rhythm—so you stop chasing and start trusting your system.

Let's build my soulful system
A laptop sits atop a textured desk, accompanied by a notebook, a black pen, and a cup of coffee on a woven coaster.

Does this sound like you?

✔  No real welcome or onboarding—just ad-hoc sends.

✔  Launches happen late; follow-ups slip through the cracks.

✔  Email segmenting and tagging don’t feel trustworthy.

✔  Manual follow‑up after forms and calls (no email automation setup)

✔  Reports aren’t helping decisions.

✔  Accessibility hasn’t been considered (trust—and revenue—leak).

✔  You want sales without the slime. Plain, human copy that still converts.

What you get

  • Your core journeys mapped: welcome sequence, onboarding sequence, lead nurture emails, sales sequences.

  • Clean segments and tags you can trust — documented email segmentation and tagging.

  • Clear customer flow: Automations built and tested end-to-end — practical email automation setup.

  • Reusable templates (readable, mobile-friendly, accessible)

  • A simple review rhythm so it keeps improving.

  • Healthy-list basics: Domain health, cadence, and list hygiene.

Optional add-ons

Message Map + Full Copy for additional journeys.

Template Design Polish (components, headers/footers, sections).

Deliverability Deep-Dive (warm-up, cadence reset, list repair).

Campaign arcs (lead magnet, webinar, product launch).

How it works

  1. Plan — clarify segments, journeys, KPIs, naming.

  2. Build — Email Service Provider (ESP) configuration or ESP migration, templates, tagging, measurement.

  3. QA + tune — edge-case testing; warm or reset as needed.

  4. Handover — SOPs, training, and your first 30-day review (if required).

A person sits cross-legged on a forest floor covered in leaves, wearing a denim jacket and boots, with hands pressed in a prayer position.

Pricing

Setup + Automation

from £700

What shapes the final quote: Final quotes depend on list size, number of sequences, integrations, copy readiness, ESP migration complexity, and approvals. Accessibility + ethical marketing are standard.
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Hey! I'm Jo

I help founders, coaches, consultants, and quietly rebellious creatives build calm, human systems for growth. I connect strategy, copy, design, and analytics so your email + web don’t leak trust—or time.

A few highlights (illustrative, not promises):
  • A 6-email welcome sequence averaging ~70% opens.
  • A 7-day early-bird arc that generated £18k.
  • E-commerce promo at 3.35% CTR (vs ~2.94% industry).

Defaults: ethical, accessible, plain English.

How I work: we design what fits your context, document it, and keep it easy to run.