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Setup, Marketing + Automation

Email that looks after people—and itself

If your list feels messy or manual, I'll set up the core journeys, clean segments and tags, and a simple review rhythm—so you stop chasing and start trusting your system.

A laptop sits atop a textured desk, accompanied by a notebook, a black pen, and a cup of coffee on a woven coaster.

Does this sound like you?

 No real welcome or onboarding—just ad-hoc sends.

 Launches happen late; follow-ups slip through the cracks.

 Email segmenting and tagging don’t feel trustworthy.

✔  Manual follow‑up after forms and calls (no email automation setup)

 Reports aren’t helping decisions.

 Accessibility hasn’t been considered (trust—and revenue—leak).

 You want sales without the slime. Plain, human copy that still converts.

What you get

  • Your core journeys mapped: welcome sequence, onboarding sequence, lead nurture emails, sales sequences.
  • Clean segments and tags you can trust — documented email segmentation and tagging.

  • Clear customer flow: Automations built and tested end-to-end — practical email automation setup.

  • Reusable templates (readable, mobile-friendly, accessible)

  • A simple review rhythm so it keeps improving.

  • Healthy-list basics: Domain health, cadence, and list hygiene.

Optional add-ons

Message Map + Full Copy for additional journeys.

Template Design Polish (components, headers/footers, sections).

Deliverability Deep-Dive (warm-up, cadence reset, list repair).

Campaign arcs (lead magnet, webinar, product launch).

How it works

  1. Plan — clarify segments, journeys, KPIs, naming.

  2. Build — Email Service Provider (ESP) configuration or ESP migration, templates, tagging, measurement.

  3. QA + tune — edge-case testing; warm or reset as needed.

  4. Handover — SOPs, training, and your first 30-day review (if required).

A person sits cross-legged on a forest floor covered in leaves, wearing a denim jacket and boots, with hands pressed in a prayer position.

Pricing

Setup + Automation

from £700

What shapes the final quote: Final quotes depend on list size, number of sequences, integrations, copy readiness, ESP migration complexity, and approvals. Accessibility + ethical marketing are standard.
mm-hompage-about

Hey! I'm Jo

I help founders, coaches, consultants, and quietly rebellious creatives build calm, human systems for growth. I connect strategy, copy, design, and analytics so your email + web don’t leak trust—or time.

A few highlights (illustrative, not promises):
  • A 6-email welcome sequence averaging ~70% opens.
  • A 7-day early-bird arc that generated £18k.
  • E-commerce promo at 3.35% CTR (vs ~2.94% industry).

Defaults: ethical, accessible, plain English.

How I work: we design what fits your context, document it, and keep it easy to run.