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Email Marketing + Automation

Email that respects your people—and grows your revenue

Build a quiet, compounding email engine. Sales‑gentle copy. Accessible templates. Clean data. Fully documented and easy to run—by you or your team.

 

Prefer to start small?

I’ll record a short Loom with your top fixes and exactly what I’d do first.

Get my calm critique

A free 5-10 minute video with 3 quick wins, 1 strategic next step, a template/example if relevant.

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Does this sound like you?

✔  No real welcome or onboarding.

✔  Nurture is ad‑hoc.

✔  Launches feel last‑minute.

✔  Email Service Provider confusion and fuzzy tags. You can’t trust your segments.

✔  Manual follow‑up after forms and calls. You’re doing the same tasks again and again.

✔  Dashboards don’t help decisions. You’re stuck with vanity metrics.

✔  Accessibility hasn’t been considered. Trust (and revenue) are leaking.

✔  You want sales without the slime—brand‑safe, honest copy that still converts.

Which Offer is for Me?

“We need to fix leaks and stand up the basics.”

→ Lifecycle Sprint


“We’re ready to operationalise the full engine.”

→ Email Engine


“We just need targeted help in one area.”

→ Add-Ons Studio

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What You Get

(besides the smug satisfaction of actually creating content)

  • Lifecycle design — welcome, onboarding, nurture, launch, win‑back.

  • Segmentation & tagging architecture — clean data beats guesswork.

  • Message map + copy — sales‑gentle, on‑brand, reusable.

  • Email Service Provider guidance, setup or migration — plus a modular template system.

  • Automation builds + QA — edge cases documented and tested.

  • Deliverability hygiene basics — list quality, cadence, domain health.

  • Reporting & improvement loop — decision‑useful dashboards and review rhythms.

  • Accessibility baked in — readable layouts, meaningful links, alt text, and PECR/GDPR‑aware flows.

Packages

Lifecycle Sprint

Quick wins, tidy foundations, clear next steps.

You’ll get

  • Audit of Email Service Providers (e.g. Kit vs. Ecosend), lists, consent, deliverability, live flows.

  • Lifecycle blueprint: welcome, onboarding, nurture + one sales/win-back path.

  • Message map + core email copy.

  • Accessible modular templates (brand-safe, mobile-clean) 

How it works

  1. Intake + account access

  2. Audit findings → priorities

  3. Build core flows + templates

  4. QA (edge cases documented) → go live

Timeline

4–6 weeks, depending on list size and approvals

Investment

Investment

from £1,500
(depends on list size and complexity)

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Photo by Austin Distel on Unsplash

Email Engine

Your owned channel, operationalised

You’ll get

  • Everything in the Sprint, plus a full lifecycle build (welcome, onboarding, nurture, launch, win-back, re-engage)
  • Segmentation & tagging architecture you can trust
  • Template library with reusable blocks + guidance
  • Dashboards with decision-useful metrics and review rhythms
  • Team training, SOPs, and clean handover

     

How it works

  • Plan (segments, journeys, KPIs)

  • Build (flows, templates, data architecture)

  • QA + deliverability tune-up

  • Handover (SOPs, training) → first improvement cycle

Timeline

~8–12 weeks, depending on integrations and content readiness.

Investment

Investment

from £2k
(depends on list size and complexity)

Add-Ons Studio

Quick wins, tidy foundations, clear next steps.

You’ll get (pick one or stack as needed)

  • Product launch arc (ethical, time-bound)

  • Lead magnet sequence (value-dense nurture)

  • Webinar sequence (invite → replay paths by segment)

  • Deliverability deep-dive (domain health, cadence reset, warm-up)

  • Copy refresh retainer (quarterly tune-ups)

How it works

  • Micro-brief (2–3 goals)

  • Build + copy

  • QA → ship → quick readout

Timeline

1–3 weeks, per add on

Investment

Investment

from £850
(depends on what, and how many add-ons your require)

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Hey! I'm Jo

I connect strategy, copy, design, and analytics into a reusable email engine.

Highlights:

  • a 6 email welcome sequence with an average 70% open rate.
  • a 7‑day early‑bird program arc that banked £18k in sales.
  • an e‑commerce promo with 3.35% CTR (vs ~2.94% industry)
  • product‑led content that cut repeat support tickets on covered topics by ~10–15%.

Ethical, accessible, and human‑centred is my default.

Past results are illustrative, not promises. We’ll build what fits your context.

Great fit for you if...

✔ Want steady, values‑aligned revenue—not just spikes.

✔ Are ready to clean lists, clarify segments, and commit to human-centred journeys.

✔ Prefer clarity, compliance, and accessibility over hacks.

 

It’s probably not the best fit if:

✖️ Expect overnight results or “blast everyone” tactics.

✖️ Won’t comply with PECR/GDPR or best‑practice consent.

✖️ Want manipulative scarcity or dark‑pattern pressure.

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My Approach

  • Sales‑gentle, brand‑safe copy that still converts.
  • Accessibility by design—readable templates and inclusive patterns.
  • Tool‑agnostic guidance—choose or migrate ESPs without drama.
  • Measurement that matters—clear KPIs and review rhythms.
  • Architecture and artistry—data hygiene meets narrative craft.
  • Deliverability minded—domain health, cadence, and list quality.
  • Documented systems—templates, SOPs, and dashboards you’ll use.
  • Ethical growth—respect people, reduce friction, grow revenue.

If you want a week where you wake up knowing what to send—and why—book free a 15‑minute audit.

I only have space for 3 free calls per week, so book now to save your spot.

Book Your Call