Email that looks after people—and itself
If your list feels messy or manual, I'll set up the core journeys, clean segments and tags, and a simple review rhythm—so you stop chasing and start trusting your system.

✔ No real welcome or onboarding—just ad-hoc sends.
✔ Launches happen late; follow-ups slip through the cracks.
✔ Email segmenting and tagging don’t feel trustworthy.
✔ Manual follow‑up after forms and calls (no email automation setup)
✔ Reports aren’t helping decisions.
✔ Accessibility hasn’t been considered (trust—and revenue—leak).
✔ You want sales without the slime. Plain, human copy that still converts.
What you get
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Your core journeys mapped: welcome sequence, onboarding sequence, lead nurture emails, sales sequences.
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Clean segments and tags you can trust — documented email segmentation and tagging.
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Clear customer flow: Automations built and tested end-to-end — practical email automation setup.
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Reusable templates (readable, mobile-friendly, accessible)
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A simple review rhythm so it keeps improving.
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Healthy-list basics: Domain health, cadence, and list hygiene.
Optional add-ons
Message Map + Full Copy for additional journeys.
Template Design Polish (components, headers/footers, sections).
Deliverability Deep-Dive (warm-up, cadence reset, list repair).
Campaign arcs (lead magnet, webinar, product launch).
How it works
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Plan — clarify segments, journeys, KPIs, naming.
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Build — Email Service Provider (ESP) configuration or ESP migration, templates, tagging, measurement.
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QA + tune — edge-case testing; warm or reset as needed.
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Handover — SOPs, training, and your first 30-day review (if required).

Setup + Automation
from £700
What shapes the final quote: Final quotes depend on list size, number of sequences, integrations, copy readiness, ESP migration complexity, and approvals. Accessibility + ethical marketing are standard.
Hey! I'm Jo
I help founders, coaches, consultants, and quietly rebellious creatives build calm, human systems for growth. I connect strategy, copy, design, and analytics so your email + web don’t leak trust—or time.A few highlights (illustrative, not promises):
- A 6-email welcome sequence averaging ~70% opens.
- A 7-day early-bird arc that generated £18k.
- E-commerce promo at 3.35% CTR (vs ~2.94% industry).
Defaults: ethical, accessible, plain English.
How I work: we design what fits your context, document it, and keep it easy to run.