STOP Blending In.
START Claiming the Spotlight.
Does any of this sound familiar?
❌ You’re an expert in your field, yet referrals are your only way of getting clients.
❌ You see less-qualified people landing dream clients while you struggle to stand out.
❌ You get “Wow, that sounds great!”—but no actual paying clients.
❌ You’ve been posting content, but it’s not turning into leads or opportunities.
The Fix?
Position yourself so that clients instantly see you as the go-to expert.
What you’ll learn in this playbook:
✅ The Invisible Authority Gap (and how to escape it fast)
✅ How to craft an impactful positioning statement (in 15 seconds or less)
✅ The Impactful Content Grid (so your content builds credibility, not noise)
✅ The 4 non-negotiables of a brand that sells for you
✅ The Impactful Visibility Plan (showing up with strategy, not burnout)
This isn’t just another branding guide—it’s a step-by-step plan to position yourself as an industry leader.
Who this is for:
✔ Coaches, consultants, and creatives who are ready to attract clients without constantly "hustling" for them.
✔ Experts who are done being the best-kept secret and want their brand to reflect their true value.
✔ Business owners who know their brand should be doing the heavy lifting—so they don’t have to.
❌ Who this is NOT for: If you’re happy staying vague, invisible, or generic.
Hey! I'm Jo
I may not fit the mould, but that’s exactly the point. I’m a punk rocker, novice skateboarder, yoga teacher, and advocate for social change—and I bring that same rebellious spirit to branding and business growth.
With 15 years of experience in graphic & web design, digital marketing, SEO, and AI-driven content, I take a holistic, strategy-first approach to helping businesses stand out and scale—without sacrificing authenticity.
I partner with tech innovators, creative disruptors, and wellness visionaries who are driving real change—from coaches and consultants in, and for, marginalised communities to small business owners dedicated to building a more inclusive world.
If your brand needs clarity, creativity, and a little bit of boldness, let’s make it happen.
