Foundational Roadmap
Values to Visibility Short Course
Bring Clarity, Structure, and Focus to Your Business Vision.
An easy-to-follow, self-paced course designed to help you align your goals, clarify your purpose, and transform overwhelming ideas into a focused, actionable brand foundation. Through guided audio lessons and a practical workbook, you’ll create a living roadmap that evolves with your business—supporting sustainable growth and deeper connection with your audience.
£129 £96.75 (until May 5)
Coupon code will be automatically applied at checkout.
.gif?width=600&height=750&name=mm-website-images%20(1).gif "mm-website-images (1)")
When your message is clear, everything changes.
You’ve got ideas—big ones. But without a clear foundation, it’s hard to organise your thoughts, speak to your audience, and feel confident in your next steps.
Photo by jose aljovin on Unsplash
That’s where the Foundational Roadmap: Values to Visibility short course comes in.
This self-paced course helps you turn scattered ideas into a focused roadmap that guides everything from your messaging to your offers. You’ll map out what you do, why you do it, and who you serve—building clarity, purpose, and alignment that lasts.
“Every person thinking about starting their own business should check this out… It’s awesome work.”
– Claudia Guerreiro
Define Your Core Identity
Clarify your values, passions, and strengths to ground your brand.
Map Your Audience
Understand exactly who you serve and what transformation you create.
Refine Your Message
Articulate your mission, unique selling points, and vision with clarity.
Build Your Roadmap
Bring it all together into a living document that grows with you.
Listen to the audios: Learn the Process
Follow bite-sized audio lessons that guide you through discovering your core identity, audience, and message. Each step builds toward a roadmap that supports your visibility and growth.
Complete the Exercises: Turn Ideas into Results
Use the detailed workbook filled with hands-on prompts and exercises to map out your brand’s foundation—turning big ideas into practical next steps.
Build + Refine Your Roadmap
Pull together your insights into the Foundational Roadmap Template—a flexible document you’ll return to again and again as your business evolves.
Take the Next Steps with Confidence
Once your roadmap is complete, you’ll feel clear, aligned, and ready to take action—whether it’s launching something new, refining your offers, or showing up online with a stronger voice.
“This course is so thoughtfully and carefully crafted. It helped me crystallise a lot of thoughts into a solid, constructed—but fluid—plan. Thank you for your expertise!”
Lydia, Bid-writing Consultant
✔️ Starting fresh and need a clear foundation to launch with confidence.
✔️ Pivoting and want to realign messaging + strategy.
✔️ Overwhelmed by scattered ideas and craving structure.
✔️ Committed to building something meaningful and values-aligned.
✔️ Ready to create a business that feels real, purposeful, and sustainable.
Who Is This NOT For?
✖️ People looking for fast results or shortcuts.
✖️ Those unwilling to reflect or dig deep.
✖️ Anyone who doesn’t value authenticity and long-term alignment.
✖️ Those not ready to take action or make changes.
Meet Your Guide
Jo Delacourt
Hey, I’m Jo—digital strategist, brand designer, and your guide through the Values to Visibility journey.
With over 15 years of experience helping coaches, creatives, and small business owners build brands rooted in clarity and purpose, I know how overwhelming it can feel when your ideas are big but scattered. That’s exactly why I created this course.
The Foundational Roadmap at the heart of this program is the same framework I’ve developed and refined over years of running my own business—and I return to it regularly to keep my work aligned, focused, and sustainable. Now, I’m sharing it with you to help bring the same clarity and momentum to your business.
Syllabus
This course will help you build a brand that feels bold, true to who you are, and guided by your values. Whether you want to improve your vision, connect with the right audience, or shape a business that reflects your purpose, this course is for you. You’ll have lifetime access so you can learn at your own pace and come back whenever you need fresh ideas or direction.
Each lesson combines guided audio, workbook prompts, and practical tools to help you turn insight into action—and your ideas into a focused, sustainable brand foundation.
Here’s how you’ll turn your ideas into clear steps forward:
Lesson 1: Discover Your Values and Align Your Vision
This lesson is all about discovering the heart of who you are, what you do, and the lasting impact you want to create—not just in your business, but in the lives of the people you serve.
Lesson 2: Define Your Strengths and Build Your Strategy
In this lesson, we're going to focus on defining your strengths and building a clear strategic path forward. Together, we'll uncover the unique strengths that set you apart, refine your business identity, and craft a strategy that positions you for success.
Your Tools for Success
By the end of this course, you’ll have a clear, values-aligned brand foundation that defines who you are, what you offer, and who you serve—plus the messaging to communicate it with confidence. You’ll walk away with a cohesive roadmap that guides your content, connects authentically with your audience, and helps you make aligned decisions as your business grows.
Enrol Today!
Foundational Roadmap: Values to Visibility Short Course
Learn how to align your values and vision, clarify your message, and build a brand that feels both authentic and impactful. With practical tools and clear guidance, you’ll gain the confidence to share what makes you unique and connect meaningfully with the people who need your work most.
This is your chance to transform big ideas into a focused, values-driven brand that grows with purpose. Step into the clarity, momentum, and alignment you’ve been craving—and create a business that truly reflects who you are.
Enrol Today
Access the Full Course
- 16+ Bite-Sized Audio Lessons
- 60+ Page Workbook with Practical Prompts
- Foundational Roadmap Template
- A clear idea on how to align your content with your messaging.
£129